MADE WITH LOVE SINCE DAY ONE

Australia's Favourite Teddy

Inspired by Australia's most loved blue teddy, our premium tees, hoodies and tops are designed for comfort, nostalgia, and everyday style. Every piece is made to bring joy wherever you go.

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Where it all began

One bear.
A lifetime of connection.

Long before it was a brand, Teddy was just a much-loved bear, dragged along on every holiday, attached to me at all times.

Three decades on, that same blue teddy bear is the reason Teddy by Joel exists.

Every piece we produce is drawn directly from the real thing (patchy fur, stitched paws and all), turned into premium, everyday apparel.

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Choose your style

Tees
Oversize Tee Sky Blue

Tees

Hoodies
Hoodies

Hoodies

Sweaters
Sweaters

Sweaters

Kids
Kids

Kids

Why choose us

Premium Quality

Crafted from soft, premium fabrics for lasting comfort.

Unisex Fit

One cut, made for everyone.

Made with Love

Thoughtfully designed with care in every detail.

True Story

Inspired by a real life teddy bear.

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15% OFF
SIGNATURE PICK

The Signature Duo

Teddy Hoodie + your choice of Teddy Tee, bundled together. Two pieces, one iconic teddy bear.

Bundle item leftTeddy Hoodie Apricot
$157.99$134.30 Shop Now
15% OFF
Family favourite

Mini Me Bundle

Matching Teddy Tees for you and your little one. Two sizes, one iconic teddy bear.

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$112.99$96.05 Shop Now

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